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Cool Earth
COOL EARTH IS THE NON-PROFIT ORGANISATION THAT WORKS ALONGSIDE RAINFOREST COMMUNITIES TO HALT DEFORESTATION AND ITS IMPACT ON CLIMATE CHANGE. Half of the world’s rainforest has been destroyed in the last 40 years. And, contrary to the headlines, rainforest continues to be lost at a faster rate than ever. But it’s not too late. Cool Earth believes the rainforest can be saved. We just need a new approach. That’s why we don’t create reserves or put up fences. We don’t buy land. Instead, we put local people back in control of their forest. Local people stand to lose the most from deforestation but the most to gain from its protection. As such, they are the forest’s best possible custodians. That’s why all Cool Earth partnerships are community-owned and led – an approach that research is continually proving to be the most effective way to keep rainforest standing. By developing local livelihoods, our mission is to end the cycle of deforestation entrenching villages into further poverty. Creating strong, self-determining communities – not dependency.